Casey Reid — UX/UI Design

Fintech Redesign

Fintech Redesign project preview
A/B tested variants

Background

My Approach

Discovery

Conducted ethnographic research in the field, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

25% increase in daily active users. Since shipping, we've measured 35% reduction in support volume.

Fintech Redesign

Shipping quality design requires collaboration and iteration. This piece explores that . The implications matter for teams and organizations.

Key Takeaway

Whether you're building your product, this mindset matters.